Chris Pople Consulting


8 August 2023

Pricing Director – SIG PLC, Sheffield UK (2019-2022)

  • Developed and enhanced the SIG pricing strategic direction.
  • Increased Exterior Q4 2019 profitability by £250k.
  • Exteriors Q1 2020 supplier cost increase recovery plan led to £1.5m annualised benefit – Q2 pricing programme delivered £100k benefit in May.
  • Distribution margin improvement plan through price delivered additional £550k in Q1 2021
  • E2E margin management, working collaboratively with the Sales and Branch networks to improve traded margin.
  • Working with 3rd party competitor price intelligence providers.
  • Developed the online pricing strategy for Roofstores and Insulation Express as the business grows it’s E-commerce sales & margin.
  • Leading the pricing message and strategic importance to the business.

Chris Pople Consulting was established to support businesses leverage the benefits of pricing to maximise profits.

With a clear ‘simplify, execute, and grow’ philosophy, this is about delivering actionable insight and solutions for business to yield long-term sustainable growth.

Chris is a Certified Pricing Professional and Member of the Professional Pricing Society.

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